Andrew Hanna
Web Summit Qatar 2026: Focused Growth & Real Business Momentum
Coming back from Web Summit Qatar this February, the first thing we noticed was the tone. It felt focused and deliberate.
The value of the event did not come from production or size. It came from the substance of the conversations. Meetings moved quickly beyond introductions and into concrete discussion. People were not browsing. They were evaluating opportunities.
It became clear that Qatar is not approaching technology as a short term trend. There is coordination across stakeholders, alignment between public and private actors, and a visible long term direction that extends beyond the conference.
A Summit Built on Intent Rather Than Scale
Compared to Web Summit Lisbon, Qatar felt more concentrated.
Lisbon operates at scale. The environment is global, fast paced, and dense. You can meet dozens of companies in a single afternoon. It is well suited for exposure, discovery, and testing how your message lands across multiple markets.
Qatar operates differently. The pace is steadier and exchanges go deeper. Conversations do not feel rushed, yet they move with clarity. The size of the event shapes the rhythm, but the level of intent behind each interaction is noticeably higher.
Decision Makers in the Room
Investors were present, but what stood out was access to decision makers. Founders, operators, ecosystem leaders, and government representatives who are directly involved in execution.
After brief introductions, discussions moved into practical considerations. Market entry models. Partnership structures. Operational setup. Regulatory context.
This changes the nature of engagement. Instead of collecting contacts, you are exploring next steps with individuals who can influence outcomes.
Curious and Practical Conversations
The nature of the questions was equally telling.
There was little appetite for bold projections or abstract narratives. Many conversations centered on what happens after early traction. How do companies scale responsibly? What becomes of AI initiatives once the pilot phase ends? How do partnerships translate into measurable outcomes?
The emphasis was on durability. What sustains performance over time. What requires ownership. What needs governance once the initial momentum slows.
That perspective aligns closely with how we operate at Tekunda. Most of our work happens inside live environments rather than slide decks. Whether it is AI agents embedded in operational workflows or Serpent supporting controlled Salesforce releases, the real test begins after launch. Systems must perform reliably as complexity increases.
The audience in Qatar reflected that mindset. The curiosity was informed and grounded in execution.
Market Entry in Qatar: Structured and Accessible
Many of the most substantive discussions focused on expansion.
Qatar has invested in making its entry framework clearer for companies considering regional growth. Licensing incentives extend across multiple years. Guidance around setup is structured. Relevant stakeholders are accessible.
What makes a difference is proximity. Conversations often begin directly with those already embedded in the ecosystem, reducing the time typically spent navigating layers of intermediaries.
For companies evaluating expansion into the Middle East, this shifts the planning focus. The challenge becomes less about gaining access and more about operational readiness.
Lisbon and Qatar: Different Sources of Momentum
Lisbon generates momentum through scale and diversity. The density of startups and investors, the networking tools, and the flow between stages create acceleration. You move quickly between markets and perspectives.
Qatar builds momentum differently. Discussions tend to stay within a defined regional context. Rather than breadth, you encounter depth. The focus is on how your model fits within the ecosystem and what it would take to operate there effectively.
The contrast is not about superiority. It is about where momentum originates. In Lisbon, it grows from variety and exposure. In Qatar, it develops through alignment and market specificity.
What This Meant for Tekunda
For us, Web Summit Qatar was less about visibility and more about strategic alignment.
The conversations reinforced a pattern we consistently see. Technology alone does not create lasting impact. Structure, accountability, and disciplined execution do.
Whether we are building AI agents within enterprise workflows or enabling controlled DevOps processes through Serpent, the principle is consistent. Systems must operate reliably beyond launch. They require governance and long term operational clarity.
What we observed in Qatar reflects that same philosophy at an ecosystem level. There is a visible commitment to continuity rather than short term momentum.
Looking Ahead
Web Summit events serve different strategic purposes depending on your objectives.
Lisbon expands reach and tests positioning across global markets.
Qatar sharpens positioning within a defined regional context.
For companies evaluating expansion, partnerships, or entry into the Middle East, understanding that distinction informs preparation and resource allocation.
The difference is not simply scale. It is direction and market focus.