Case study · Product development (PDO)

Cerebro: a go-to-market engine we build on Salesforce.

Cerebro is the product of Cerebro BV, an EU company. We build it as a Salesforce PDO engagement: a native engine that cleans the CRM, reads the signals, and tells reps the next move.

Nativeruns inside Salesforce
Explainablescoring, not a black box
Approval-gatedwrites back to the CRM
The brief

Turn Salesforce from a system of record into a system of action.

Cerebro BV needed a go-to-market engine that lives where reps already work, keeps itself honest, and earns trust by showing its reasoning.

A CRM that stays clean

Unlogged activity, missing contacts, and stale opportunities pile up across email, calendar, LinkedIn, and Slack.

Signals that reach the deal

Market, competitor, and account moves matter only if they land on the right opportunity at the right moment.

Scoring reps can trust

A score is useless if it is a black box. Reps need to see why a deal ranks where it does.

The engagement

Built as a PDO, owned by the client.

We are the product development partner behind Cerebro. Cerebro BV owns the product; we engineer it on Salesforce and ship it as a PDO-grade build, the same way we built Syntilio.

  • Salesforce-native, no separate login.
  • Grounded in the customer’s data, governed and explainable.
  • Nothing touches the CRM without approval.
Product development

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